In this episode, together, we will tackle the crucial task of naming your business, brand or product, answering key questions and providing insights into three name categories: literal, metaphoric, and fanciful. Using the transformation of a digital marketing firm from Fractal to Accomplice as a case study, we will illustrate the impact of a well-chosen name. This episode offers practical steps, from market analysis to brainstorming sessions, emphasizing the importance of aligning the name with your brand story and target audience. It advises against prioritizing catchy names over functional ones and highlights the significance of a thoughtful naming process for a strong brand identity.
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