Be contrarian.
Look for opportunities to go ‘against the flow’. If everyone else is ‘going west’, consider the value in ‘going east’ and doing what others are NOT doing.
Following the crowd is not a sustainable growth strategy.
Look for ‘outlandish’ solutions to problems people have and you may be surprised with the results you get.
Non compliance is an audacious source of being different and exposing growth opportunities.
In this episode, Roy and Ian explore why ‘doing a 180’ to common traditional ways is an excellent way to step away from the common crowd and grow your business.
