How to Be Different Tip #11 — Create an Audacious Brand.
In this episode Roy and Ian unpack what’s required to break away from traditional branding methods which focus on what organizations produce rather than how they are unique and stand out from the crowd.
An audacious brand answers the question “Why should I do business with you and not your competitors?”.
This podcast will show you how to create a brand that will dazzle your customers and launch you on a growth trajectory you won’t expect.
