In this live SXSW Sydney edition of Rules Don’t Apply, Dan Krigstein sits down with Ricky Sutton journalist, strategist and creator of the Future Media podcast for a bold, no-filter conversation about how storytelling, truth and media power are being rewritten by AI.
Ricky brings decades of newsroom experience, entrepreneurial grit and a touch of chaos theory to the stage arguing it’s time for media to stop playing defence and start fighting smart.
In this episode, you’ll hear about:
• Why the media industry has “forgotten it can win” and how to fix that
• Why “doing more with less” is the wrong AI mindset
• The chaos engine: how randomness keeps creativity alive
• Why truth isn’t one thing and why that’s okay
• How creators and journalists can learn from each other
Smart, surprising and a little provocative, it’s a masterclass in what happens when courage meets creativity.
Tune in, think differently and dare to do things your own way.
