Description

In this episode of our LinkedIn Live series, join Ashley Leeds and special guest Odessa as they dive deep into the world of content creation for LinkedIn. Whether you're a seasoned content creator or just starting out, this episode is packed with actionable insights and tips to help you boost your LinkedIn presence, engage your audience, and drive meaningful connections.

Key Topics Discussed:

1. Odessa's Journey:

   • Transition from HR and recruitment to content writing and ghostwriting.
   • How her background influences her approach to content creation.

2. Content Creation Tips:

   • Making business content relatable and engaging.
   • The importance of showing up consistently on LinkedIn.
   • Balancing personal stories with professional insights to build trust.

3. Overcoming Common Challenges:

   • Addressing fears of spamming the network or questioning content value.
   • Tips for embracing video content and overcoming initial awkwardness.

4. Engagement Strategies:

   • The benefits of commenting on others' posts to build connections.
   • Using live sessions for real-time engagement and repurposing content.

5. AI in Content Creation:

   • Leveraging AI tools for idea generation and content structuring.
   • The importance of personalizing and refining AI-generated content.

6. Effective Selling on LinkedIn:

   • Integrating soft selling into content without being overly promotional.
   • Sharing stories and insights that naturally lead to your services.

7. Final Advice:

   • Starting now and refining your approach based on feedback and engagement.
   • Emphasizing the importance of metrics that matter and focusing on what you can control.

   Odessa Sherreard

   Email: odessa@scrivosocial.com

   LinkedIn: Odessa Sherreard

   Do you know...?

   Content writing is more than broadcasting about your services and finding newer, sexier ways of talking about pensions or software.

   Writing content that is personable, engaging and consistent isn't hard...when you know where to start!

   Sharing your expertise on a regular basis will help you to build up the all-important "know, like and trust" with your audience, making it easier to engage with your prospects and create a thriving community.

   If you're feeling stuck, or you feel like it's all been said before, talk to me about taking a Fresh Eyes approach and I guarantee you'll be brimming with ideas!

   You can view the full ⁠⁠⁠ Episode HERE

   Connect with Ashley on⁠ LinkedIn ⁠

   My Website ⁠https://just.15mins.day 

   Connect with the show The Live & Linking Hub

   Free LinkedIn™️ Profile Review

   I offer a free LinkedIn™️ profile review

   It will give you some pointers to make your profile POP and more importantly help you stand out.

   How it works

   1 Sign up for my Monday Nudge

   2 I'll do the review and send it to you as a short video

   3 Every Monday you will get a nudge with 5 ideas for Content Creation

   Why I do this

   1 Help more people stand out on LinkedIn™️ 

   2 It showcases my expertise

   3 It helps me learn even more and gain more experience with creating video

   Here's the link

   https://just.15mins.day/f/free-profile-review