This week, I had the absolute pleasure of chatting with the incredible Martin Bissett!
From not being an accountant to becoming a beacon for those in the accounting world, Martin has spent over two decades helping accountants become more than just number crunchers.
I love this. He’s all about helping accountants and bookkeepers make real, measurable impacts on their clients' businesses.
Martin's not just in the business of accounting; he’s in the business of legacy building and he's been steering accountants towards becoming proactive business advisors who do more than just file returns.
He believes that when accountants step up, they become indispensable to their clients, transforming both their lives and their own careers.
We dived into how tough it is for accountants to step out of their comfort zones.
Martin’s key takeaway? It’s all about the value! If accountants communicate their worth, clients won’t balk at price hikes—they’ll likely embrace them because they understand the incredible benefits.
Interestingly, Martin touches on self-esteem, both in accountants and SMEs, suggesting that boosting confidence can significantly impact how services are marketed and delivered. His advice? Own your expertise and shout about your wins!
Martin's candid, no-filter approach made this episode a treasure trove for anyone looking to break the mould in their accounting practices. Whether you’re crunching numbers or coaching them to crunch better, Martin’s insights are gold.
Name: Martin BissettEmail: martin@bissettgroup.comWebsite: www.martinbissett.comLinkedIn: https://www.linkedin.com/in/martinbissett/
Bio:Martin Bissett is a 17-time author and has delivered over 400 keynote speeches. He knows his stuff.
You can view the fullYouTube episode HERE
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