If you’ve ever struggled with creating content that connects, this episode is packed with actionable insights and inspiration! Host Ashley Leeds chats with the brilliant Odessa Sherreard, a seasoned ghostwriter and content strategist.
Together, they uncover the secrets to creating engaging LinkedIn content, making "dry" topics exciting, and the art of ghostwriting.
Odessa shares her journey and expertise in helping small business owners craft content that resonates, educates, and entertains—all while sounding authentically like them.
Overcoming Content Fears: Think your subject matter is too "boring"? Think again! Odessa explains how to bring life to even the driest topics.
Why Content Matters: Learn why consistency and authenticity are key to building your audience and attracting clients.
The Power of Ghostwriting: Discover how Odessa helps business owners find their unique voice, even when they don’t have the time or confidence to write themselves.
Creating a Strategy: Tips for structuring posts, using content pillars, and planning a sustainable approach to posting.
Engagement Tips: From mixing education with entertainment to using visuals and videos, Odessa reveals the secrets to creating posts that stand out on LinkedIn.
Content Builds Trust: Sharing knowledge and experiences establishes credibility while keeping you front of mind for your audience.
Variety is Vital: Explore different types of content like text posts, videos, blogs, and newsletters to keep your audience engaged.
The Personal Touch: Show your human side—your audience connects with YOU, not just your business.
Collaborate for Success: Whether you’re writing solo or working with a ghostwriter, clarity and strategy are essential.
Use Video: Short, authentic video clips can greatly enhance your visibility and relatability on LinkedIn.
Educate and entertain—those are the two pillars of content that connects." – Odessa Sherreard"Even the 'boring' topics have stories worth sharing." – Odessa Sherreard"It’s not about selling; it’s about being seen and building trust." – Ashley Leeds
Odessa’s Tips for Content Success: Develop a content strategy with pillars to guide your messaging.
The Value of Variety: From kudos posts to videos, try different formats to maximise engagement.
Take the first step in your content journey today—start with a simple, authentic post that reflects your personality.Need help with your content? DM Odessa or book a call to learn how she can support your business growth.
If you enjoyed this episode, don’t forget to rate, review, and share! Your feedback helps us bring more amazing guests like Odessa to the show.🎧 Subscribe for more insights, tips, and strategies every week on Live & Linking!
Odessa SherreardEmail: odessa@scrivosocial.comLinkedIn: Odessa Sherreard on LinkedIn
Do you know...?
Content writing is more than just broadcasting your services or finding newer, more exciting ways to talk about pensions or software.
Writing content that is personable, engaging, and consistent doesn't have to be hard—when you know where to start!
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Free LinkedIn™️ Profile Review
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