Live & Linking #61 with Stephen Solademi
KGB for SEO: The Simple Strategy to Boost Your Website”
In this episode of Live and Linking, Ashley is joined by SEO expert Stephen Solademi—aka Mr SOS—for a masterclass in online visibility. From SEO myths to platform pitfalls, Stephen breaks down the essentials every business owner needs to know to get found online.
Whether you're a DIY website warrior or ready to outsource, this one’s packed with practical advice, relatable analogies, and a 3-step strategy you won’t forget.
Ashley kicked off with highlights from his recent keynote at a brand-new show in Exeter, which was a hit! He teased more to come and gave a shoutout to Richard Edwards, next week’s guest, who’ll be diving into R&D tax for business owners.
Stephen Solademi (Mr SOS) – Founder of SOS Creativity and a true specialist in SEO and digital marketing. Known for helping brands become more visible, convert better, and grow through smart, strategic online presence.
Why 96% of websites get zero traffic—and how to fix that
The “BUILD” framework for SEO success
Whether you really need a website if LinkedIn is your main platform
The limits of DIY platforms like Wix and Squarespace
Branding + SEO: why design and performance go hand in hand
Paid ads: when they work and why they shouldn’t replace good foundations
What most business websites are missing (hint: it’s CTAs)
SEO starts with the basics—most people skip them.
Use the KGB strategy:
K: Keywords – Know what your audience is searching for.
G: Great content – Create content that beats the top 3 search results.
B: Backlinks – Build authority by getting others to link to you.
Your website platform matters—WordPress, Shopify, or Adobe Commerce are solid options for performance.
A good call to action is essential on every page—especially “above the fold.”
Focus your efforts where your audience spends their time, but don’t neglect the power of Google search.
Missed it live? Catch the full replay now to get clarity on SEO and what your website might be missing.
Join us next week for a chat with R&D tax specialist Richard Edwards—he’ll share how to keep more money in your business.
Connect with Stephen and take his FREE brand visibility assessment!
Website: soscreativity.co.uk
LinkedIn: Stephen Solademi
Instagram: @stephensolademi
Free Assessment: DM Stephen for “How Visible is Your Brand?”
Watch the show on YouTube
Connect with Ashley on LinkedIn
