Join us for an inspiring episode with guest Jen McKee, the founder of Kee Hart Marketing & Events, as she shares her journey and insights into the dynamic world of content creation and personal branding. Hosts Heather Bargender-Wavra and Cassie Pound guide the conversation, examining how MrBeast's content strategy can offer valuable lessons for women in trades. Jen illustrates the challenge of finding balance between creating engaging content and maintaining business focus, advocating for personal branding over deep content strategies unless content is your main occupation.
Heather and Jen delve into the importance of hiring skilled people for content creation, emphasizing that businesses should focus on core functions rather than spreading themselves too thin. Jen's contributions to marketing, particularly in the trades space, are highlighted alongside her work in bringing the first plumber to TikTok. The episode explores the fast-paced demands of social media, where adaptability, consistency, and quick decision-making become essential. Insights from the importance of engaging hooks to analyzing the right metrics round off this thorough discussion on maintaining a vibrant social media presence.
Listeners are also introduced to the intersection of personal and business branding, where Jen and Heather advocate for authenticity and sharing relatable content to engage audiences and build long-term trust. Learning to navigate controversy while establishing a trustworthy online presence becomes crucial for female entrepreneurs, focusing on unique strategies that extend beyond standard advertisements. Heather shares her experience of choosing a service based on long-standing marketing, demonstrating the power of consistent brand recognition. With the support of sponsors like Relentless Digital and insights from industry professionals, this episode promises valuable takeaways for all in the business, especially women in the trade industries.
Time Stamps: 0:00 - Introduction to the episode with Jen McKee. 0:30 - Special thanks to our sponsors. 1:15 - Heather introduces MrBeast's content strategy. 2:45 - Jen McKee on personal branding versus content strategies. 4:20 - Importance of hiring the right people for content creation. 5:50 - Discussion on businesses losing focus when doing everything themselves. 7:00 - The importance of adaptability in social media. 8:35 - Analyzing the right metrics for effective social media content. 10:15 - Personal vs. business branding with Jen and Heather. 12:00 - Building an authentic and engaging social media presence. 14:00 - Consistency in branding for long-term business success. 16:00 - Introduction of new sponsors and their contributions. 18:15 - Closing thoughts and upcoming episodes.
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/
Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/
Special thanks to our sponsors for making the show possible:
WorkWithYourHandzhttps://www.workwithyourhandz.com
Relentless Digitalhttps://www.relentless-digital.com
Kee Hart Marketinghttps://keehartmarketing.com
Forrest Perry Marketinghttps://perrymarketing.com
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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast
