Join co-hosts Cassie Pound and Heather Bargender-Wavra as they chat with Josh Crouch from Relentless Digital for the second part of a fascinating conversation on the Power Women of the Trades podcast. This episode delves into practical strategies for empowering women in skilled trades, aligning with the podcast's mission to spotlight female entrepreneurs in the industry. Throughout the discussion, Josh shares insights on how technology and innovative marketing approaches can boost business efficacy. Josh and the hosts examine the benefits and applications of AI tools, like ChatGPT, and discuss the importance of tailoring marketing solutions to specific business needs. The conversation emphasizes using data and metrics as a foundation for consistently improving and adapting strategies, rather than chasing fleeting trends.
The episode further explores the role of generational differences in communication preferences that impact customer service and business operations. With rapid shifts in consumer expectations, especially among Millennials and Gen Z, the discussion raises awareness about providing diverse communication options to capture a wider audience. The team debates the balance between maintaining traditional methods and implementing newer technologies to enhance customer experience. Valuable anecdotes shared by Cassie, Heather, and Josh highlight the adaptive strategies businesses need to consider in today's dynamic market landscape.
Time Stamps:
0:00 - Introduction to Part 2 with Josh Crouch.
0:30 - Sponsor acknowledgments.
1:00 - The importance of promoting women in skilled trades. 2:20 - Discussion on AI's role in enhancing business tasks. 3:45 - The necessity of tailoring marketing strategies. 5:10 - Addressing generational preferences in communication. 6:30 - Impact of offering online booking options. 8:00 - Personal stories about adapting to new technologies. 9:15 - The value of using metrics over chasing trends. 10:45 - Importance of delegating tasks to specialists. 12:15 - Challenges when managing small companies. 13:30 - Josh Crouch on reading "Who Not How." 15:00 - Final thoughts and invitations to connect.
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/
Connect with Josh Crouch:
🌐 Website: https://www.relentless-digital.com
Relentless Digital - Specialized Digital Marketing for Plumbing, Electrical, and HVAC Companies
Looking to grow your home service business? Connect with Josh and the Relentless Digital team to unlock your company's full potential through strategic digital marketing solutions.
Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/
Special thanks to our sponsors for making the show possible:
Relentless Digitalhttps://www.relentless-digital.com
Kee Hart Marketinghttps://keehartmarketing.com
Forrest Perry Marketinghttps://perrymarketing.com
Rilla https://www.Rilla.com
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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
