In this episode of the Power Women of the Trades podcast, join hosts Cassie Pound and Heather Bargender-Wavra as they sit down with the inspiring Erica Sullivan, the powerhouse behind Erica's Plumbing, Air Conditioning, and Restoration. Journey with Erica from her humble beginnings in her garage back in 2009 to becoming a prominent figure in the skilled trades industry. Erica shares her experience of building a thriving business, the importance of social media, and how she's leveraging her platform to inspire and draw more women into the trades. The conversation dives into the impact of active representation, the importance of innovation, and the unique advantage women bring to the table in this space. Erica's candid revelations offer valuable insights for anyone looking to make their mark in the home service sector.
00:00 "Inspired by Gary Vee's Insights"
06:28 Innovative and Old School Marketing
07:17 Gary V's Impact at Super Meeting
12:47 Experience vs. Spotlight in Podcast Guests
16:46 Boosting Diversity through Female Leadership
18:17 Advocating HVAC Careers for Youth
23:37 Career Choices: Family Influence Patterns
25:11 Adding Restoration to Boost Profits
28:12 Podcast Episode Conclusion
Special thanks to our sponsors for making the show possible:
Relentless Digital
https://www.relentless-digital.com
Kee Hart Marketing
https://keehartmarketing.com
Forrest Perry Marketing
https://perrymarketing.com
Rilla www.Rilla.com
Tune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content.
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This episode was produced and brought to you by Service Business Mastery. Follow them @servicebusinessmastery https://www.servicebusinessmastery.com/
