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In this episode of the Power Women of the Trades podcast, join hosts Cassie Pound and Heather Bargender-Wavra as they chat with Jenna Sholinder from North Frasier Plumbing. Dive into Jenna's journey in the trades, her experience in project management, and her pivotal role in managing a successful new construction business in Canada. This engaging conversation touches on the dynamics of pricing in new construction, the importance of relationships with builders, and how Jenna has navigated challenges to cultivate a thriving business.Jenna shares her insights on navigating the competitive landscape of new construction, including pricing strategies, maintaining quality, and managing customer relationships. Discover how Jenna's experience and determination have driven her success in a field famously tough to navigate. Heather and Cassie also reflect on their experiences and the challenges they've faced, providing a contrasting perspective from the U.S market.The episode also highlights Jenna’s additional work in empowering women in trades and her involvement in community initiatives aimed at fostering female participation in traditionally male-dominated fields. With discussions on advocacy, business strategy, and community building, this episode is packed with valuable insights for anyone interested in the skilled trades industry.[00:00:04] Sponsor Shout-Out Relentless Digital, Forrest Perry Digital Marketing, and Rilla express their commitment to supporting women in the trades. [00:02:01] Guest Introduction Cassie Pound introduces Jenna Sholinder and her company, North Frasier Plumbing. [00:02:23] Jenna’s Background Jenna discusses her and her husband's journey from commuting to founding their own company. [00:03:00] Company Growth Jenna shares details about her company’s expansion and services. [00:05:15] Business Model Heather questions Jenna on her business model and coping strategies for new construction challenges. [00:05:52] Maintaining Quality and Price Jenna emphasizes the importance of relationships and maintaining pricing standards. [00:06:36] Overcoming Challenges Heather and Cassie discuss overcoming obstacles in the trade industry. [00:08:12] Navigating Economic Changes The hosts and Jenna discuss navigating economic shifts and maintaining business stability. [00:10:03] New Construction Dynamics Discuss the dynamics of new construction in the context of current market trends. [00:11:59] Personal and Business Growth Jenna speaks about growing her business and empowering women. [00:15:33] Encouraging New Perspectives Jenna’s efforts to encourage more women to join the trades. [00:20:04] Advocating for Women in Trades Jenna shares her involvement in initiatives promoting women in skilled trades.[00:22:19] Addressing Industry Stereotypes Discussion on industry stereotypes and their impact on women in trades. [00:24:01] Jenna’s Future Vision Future plans for business expansion and diversification. [00:27:34] Closing Remarks Heather and Cassie express gratitude and support toward Jenna for her leadership and advocacy.Special thanks to our sponsors for making the show possible:Relentless Digital https://www.relentless-digital.comKee Hart Marketing https://keehartmarketing.comForrest Perry Marketing https://perrymarketing.comRilla www.Rilla.comTune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content. Instagram: @powerwomenofthetradespodcast LinkedIn: Power Women of the Trades Podcast TikTok: powerwomenofthetrades YouTube: @powerwomenofthetrades Facebook: Power Women of the Trades PodcastThis episode was produced and brought to you by Service Business Mastery. Follow them @servicebusinessmastery https://www.servicebusinessmastery.com/