In this engaging episode of Power Women of the Trades, hosts Cassie Pound and Heather Bargender-Wavra sit down with Josh Crouch from Relentless Digital to dive into the heart of building strong business foundations in the trades industry. The discussion highlights Forrest Perry's transition from a career in business marketing to managing Taekwondo schools and eventually moving into the trades sector, where he found his niche in organic marketing strategies. As Forrest shares his insights, he emphasizes the significance of understanding key business metrics like qualified leads and effective bookings while stressing the importance of mastering fundamental operations before embracing advanced technologies such as AI.
Josh Crouch joins the conversation, offering his expertise on the necessity of daily metric tracking and robust standard operating procedures in call handling. The episode underscores the challenges faced by businesses when important foundational processes are overlooked, often leading to inefficient operations. Heather's experience with frequent transitions between marketing companies highlights the distraction epidemic in the trades industry. This parallels Forrest's critique on the reliance on untrained staff or call services that lack adequate tracking, which prevents effective business growth.
The discussion touches on the importance of well-timed communication with clients, including engaging outbound call strategies that helped attain record sales during a recent holiday period. Heather and Josh stress the significance of understanding call metrics and KPIs to manage marketing effectively, sharing the experiences of aggressive customer engagement with an impressive number of outbound calls. Towards the end of the episode, Forrest reflects on the proactive strategies that set businesses apart, emphasizing the importance of reaching out to existing customers and being prepared rather than reactive. Listeners are encouraged to leave a review and stay tuned for part two of this insightful series featuring the powerhouse women of the trades.
Time Stamps:
0:00 - Introduction to Power Women of the Trades - Josh Crouch Part
1 0:27 - Forrest Perry's transition from business marketing to the trades
2:05 - Challenges of early credit management and payroll
3:48 - Forrest's marketing journey and organic strategies
6:12 - Importance of Google Business Profiles and effective tracking
14:10 - Josh on building strong business foundations in trades
16:24 - Call handling challenges and standard operating procedures
18:36 - Heather & Josh discuss record sales via outbound call efforts
21:50 - Importance of understanding call metrics and KPIs
24:08 - Forrest on client communication and proactive strategies
26:17 - Cassie wraps up, encourages reviews and part two anticipation
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn.
https://www.linkedin.com/in/cassiepound/ Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/
Special thanks to our sponsors for making the show possible:
Relentless Digital
https://www.relentless-digital.com
Kee Hart Marketing
https://keehartmarketing.com
Forrest Perry Marketing
https://perrymarketing.com
Rilla www.Rilla.com
Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more! Make sure to follow us on all of our Power Women of the Trades social media accounts here:
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This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
