In this episode of Power Women of the Trades, Cassie and Kaylee sit down with Rachel Kent, Account Manager at Rival Digital, the show's newest sponsor. Rachel shares her unexpected journey into the home services industry, which began when she stepped in to save her father’s manufacturing and private labeling business during the pandemic, eventually leading her to the world of digital marketing. The conversation dives deep into the realities of marketing for contractors, emphasizing that it must be treated as a partnership rather than a "silver bullet". Rachel and the hosts discuss how marketing generates the opportunities, but solid operations are required to "swing the bat" and close the deal. They also explore the rapidly evolving role of AI, sharing personal success stories of using ChatGPT for everything. Rachel wraps up the episode by encouraging women to say yes to new opportunities, find their tribe, and stay curious within the trades community.
