Join hosts Cassie Pound and Heather Bargender-Wavra as they welcome back Ashley Lynds, a.k.a. HVAC Ash, to discuss her journey of personal branding and innovation in the HVAC industry. Ashley shares her inspiring story of how she leveraged Instagram during the COVID-19 pandemic to reach her customers, which eventually led her to become one of the original HVAC influencers. Her success demonstrates the power of social media to create opportunities and make significant impacts in the skilled trades sector.
During the episode, Ashley talks about her current role at Refrigeration Technologies, a chemical manufacturer known for its safe, eco-friendly products. She explains the importance of using non-corrosive, food-safe chemicals in HVAC maintenance and how such practices contribute to technician safety, homeowner protection, and environmental sustainability. Listeners will gain insight into the innovative products offered by Refrigeration Technologies, including coil cleaners, leak detectors, and brazing tools, as well as Ashley's commitment to educating others on safe cleaning practices.
Heather and Cassie also highlight the generational shift in the industry, where obtaining information through social media and video content is becoming the norm. They discuss how Ashley’s story exemplifies the shift towards digital engagement and social media marketing, urging contractors and professionals in the trades to adapt and embrace new technologies and methodologies to stay ahead in the field.
Time Stamps: 0:00 - Introduction to Power Women of the Trades podcast with Ashley Lynds. 0:30 - Ashley's background and how she became an HVAC influencer. 1:21 - Leveraging Instagram during the pandemic. 2:08 - Transitioning to a new role with Refrigeration Technologies. 3:29 - Discussion about safe, eco-friendly HVAC chemicals. 4:14 - Perception shifts in marketing and manufacturing within HVAC. 6:40 - Importance of non-corrosive, nontoxic products in the market. 7:19 - Educating about safe product usage. 8:38 - Ashley talks about top product lines from Refrigeration Technologies. 10:03 - How innovative products bring value to the industry. 13:08 - Generational shift and its impact on trade industry information exchange. 14:10 - Challenges and importance of adapting to new market demands. 17:03 - Ashley offers samples of their products to listeners. 17:32 - Closing thoughts and thanks to Ashley.
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn.
Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn
Special thanks to our sponsors for making the show possible:
WorkWithYourHandzhttps://www.workwithyourhandz.com
Relentless Digitalhttps://www.relentless-digital.com
Kee Hart Marketinghttps://keehartmarketing.com
Forrest Perry Marketinghttps://perrymarketing.com
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