In this dynamic episode of the Power Women of the Trades podcast, co-hosts Cassie Pound and Heather Bargender-Wavra engage with the multifaceted Sarah Ghirardo as she shares her experiences and insights in the trades industry. With her expansive roles at ServiceTitan, involvement in podcasting, and extensive speaking engagements, Sarah talks about breaking barriers as a woman in a traditionally male-dominated industry. This episode covers essential topics such as overcoming marketing challenges, the importance of strong partnerships between contractors and marketing agencies, and maintaining work-life balance while being a successful single mom.Sarah Ghirardo provides an insightful perspective on the evolving world of marketing for trade companies, giving practical advice on how to align operational efficiencies with marketing efforts to drive business success. Sarah highlights the significance of understanding the complete customer lifecycle and nurturing every aspect of the business to convert potential leads into satisfied customers. She also emphasizes the need for strategic communication with marketing agencies to optimize performance and scalability.[00:01:25] Welcome and Introduction Cassie Pound introduces the purpose of the podcast, focusing on empowering women entrepreneurs and promoting diversity in the trade industries.[00:02:01] Welcoming Sarah Ghirardo Co-host Heather Bargender-Wavra introduces Sarah Ghirardo, highlighting her career and substantial impact at ServiceTitan.[00:02:21] Sarah’s Multifaceted Career Journey Sarah shares her career trajectory, from working in HVAC marketing to her current diversified roles, illustrating her commitment to advancing the industry.[00:04:42] Balancing Career and Family as a Single Mom Sarah talks about the challenges and strategies for balancing her career-related travel with family life, emphasizing the support from her parents and efforts to teach her children valuable life lessons.[00:08:24] Navigating Marketing Challenges in the Trades Sarah and Heather discuss common marketing challenges faced by trade companies, particularly the need for clear objectives and strong collaborations with marketing vendors.[00:14:24] Importance of Partnerships with Marketing Agencies The conversation explores the significance of cultivating productive relationships with marketing agencies and the kind of questions contractors should ask to enhance partnerships.[00:16:06] Consistent Marketing Efforts and Strategy Heather and Sarah underline the importance of consistent marketing throughout the year, emphasizing that strategic planning is crucial regardless of business size.[00:28:22] Adapting and Innovating for Success Sarah shares insights about the necessity of adaptability in the trades, whether in operations or marketing, and stresses the need for learning from results to evolve continuously.[00:34:09] Final Thoughts and Encouragement The episode wraps up with reflections on the essential roles held by every team member in creating a successful business, encouraging listeners to foster growth and innovation.Special thanks to our sponsors for making the show possible:Relentless Digitalhttps://www.relentless-digital.comKee Hart Marketinghttps://keehartmarketing.comForrest Perry Marketinghttps://perrymarketing.comRilla www.Rilla.comTune in to hear from more Power Women in the trades industry on various podcast platforms, and follow the Power Women of the Trades Podcast on social media for more engaging content. Instagram: @powerwomenofthetradespodcast LinkedIn: Power Women of the Trades Podcast TikTok: powerwomenofthetrades YouTube: @powerwomenofthetrades Facebook: Power Women of the Trades PodcastThis episode was produced and brought to you by Service Business Mastery. Follow them @servicebusinessmastery https://www.servicebusinessmastery.com/
