Description

Your landing page needs optimization.

But where do you even start?

Enter James Weis: the founder of Revamp and co-founder of Forecaster.

In conversation with host Tom, he breaks down the essentials for CMOs getting to grips back-end processes, automation and A/B testing.

Together, they cover:

1. The important elements to consider when building a high-converting landing page.
2. Why you should always A/B test your front-end: form fields, messaging and design.
3. What to look for in a consultant and how they can help you optimise your processes.

Going into detail from his experiences working with marketing leaders, he shares his approach as an outside consultant - what CMOs should look for, why you shouldn’t reinvent the wheel and how you can share your progress with the C-suite.

Enjoy the episode.