Listen

Description

Aristotle's formal logic goes something like this, if you'll forgive the self-promotion.

Nick always speaks the truth.

These words are spoken by Nick.

Therefore, these words must be true.

This tortuous construction is called a Syllogism, but the bit in the middle is usually implied/redundant, so smart persuaders skip it bit to create the slightly sexier Enthymemes.

Yeah, you're right ... the name's not sexier at all ... but the results can be, and they have a relation to stories.

Episode home:

https://StoriesMeanBusiness.com/podcast/724-Enthymemes