Yesterday, I was chatting with a mate who works in a company I love.
They do their marketing the old-fashioned way, through quality, word of mouth and building long-term relationships.
But this was his question – can relationship marketing scale if we want to significantly grow the business.
I think yes ... but you need the foundations in place.
Episode home:
https://StoriesMeanBusiness.com/podcast/788:-Does-Relationship-Marketing-Scale