Years ago, a client of mine got a call from a journalist. The reporter wanted to sample her service and write it up for a national UK newspaper.
But there was a problem. The deadline was looming. Could my client fast-track delivery?
“Sure,” my client said. “No problem.” She knew that the exposure could make all the difference to her fledgling brand.
A month ago, a different client released a new course into the world. It was brave and personal … and honest about what it was (and wasn’t).
A week ago, a different client again, put a meme out on social media. It was an old time gag from a classic UK comedy – the kind of thing that had zero chance of offending anyone.
Except … someone was offended, and complained loudly on social media.
Just like the person who bought my client’s course, then demanded a refund when it turned out to be brave and personal.
Or the journalist, who used the fast-tracked sample to write a hatchet piece in the Daily Mail.
A couple of days ago I was speaking to a client about boxing, which I know nothing about.
He gets into the ring from time to time, and said something interesting.
“To be a good boxer, you have to get comfortable with moving forward … even though you know you’re going to get hit in the face.”
Yes, I thought. I get that.
Episode home:
https://StoriesMeanBusiness.com/podcast/814:-Punched-in-the-Face
