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There are a few  important ingredients to creating high performance Article Marketing  campaigns that maximize the overall effectiveness of your marketing  efforts, while ensuring that you receive the most exposure possible from  each article that you submit into the online directories.

First,  writing an article on just any topic isn’t going to yield the results  you’re looking for, if you haven’t first conducted keyword research to  identify what your target audience is actively looking for, and the  exact keywords and phrases they are using to be able to locate content  on your topic. This is fundamentally one of most critical elements of a  successful article marketing campaign.

The closer you are able to  target your prospective customer base with well written articles that  incorporate primary keywords, the more traffic and exposure you will be  able to generate.

Think about the possibilities if you carefully  evaluated a niche market, creating keyword swipe files of highly  relevant terms and phrases and incorporated them into your content. Not  only will this help you position yourself within the search engines, but  your visitors and readers will be exceptionally targeted! It all begins  in researching and evaluating potential markets prior to creating your  content.