The Unveal Review Podcast S2 E1: New Season
Host: Excel
Guest: Melody Hassan
Talking points:
They are back after a break.
They start with talking about the new sound out now in the Nigerian music industry. Comparing Naira Marley and Zlatan ibile. Excel says both of them are hot at the moment and should drop a joint project.
Beyonce dropped a new album titled “The Gift” with a lot of Nigerians on the album such as Burna boy, Wizkid, Yemi Alade, Tekno and Tiwa savage and the rest of Africa was quite upset that more Africans were not on it. Melody hopes we get a Beyonce African tour.
Excel says he has not seen a fan base as crazy as Wiz kid’s fans. They are known as Wiz kid FC.
Burna boy dropped a new album titled “African Giant” the title of the album was inspired by an episode in January when he called out the organizers of Coachella for writing his name in small fonts saying he deserves to be in big fonts and that he is an African Giant. Melody says the Americans know our sound and our artists so they should give us a lot more respect. Burna boy is tipped to get a Grammy nomination. The features on the album were strategic.
Zlatan needs to think about the next phase of his career because the dance he pioneered will soon fade.
Artists should pay attention to what goes into promotion of songs. Most record labels don’t do promotions for their artist which is not normal. Artists also need to be in touch with reality. Social media popularity does not equate to been popular in real life.
Alaba international market is still a major marketing force in the music industry. They cater to people who are offline.
The year is almost over but we are expecting albums from a couple of artists like Wiz kid, M.I and a couple of other artists.
Excel says radio does not guarantee your song been in a hit in Nigeria and melody is not having any of it. As an OAP she refuses to agree to Excel’s point of view.
Melody discusses how artists call them (OAPs) to lobby for their songs to be played. She also says she is not fan of artists paying OAPs to play their songs.
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