Think of those retail stores that you go out of your way to visit instead of ordering on Amazon. What about them makes you put that extra effort in to buy through them? Is it salespeople that specialize by department? Do you feel like the employees genuinely care about you and what you need? Are they providing a product or service that you just can't get anywhere else?
Take those insights into your real estate business. You should strive to create that same appeal for your prospective clients. Craft their real estate journey with you so that their experience is memorable and unique--setting you apart from just another agent. Your clients' experience should never be just about ringing up the register and closing the sale. What about everything that leads up to that?
