This week, we're sitting down with creator and owner of The Lounge Shop, Sarah Desmone! We're diving into her background, and how she created what has now become the go-to, closet staple athleisure brand for any 716 fan.
Throughout Sarah's career, she always had the goal of being within social media and brand communications. From interning at Casper in Manhattan to working for the University of Buffalo's social media team, Sarah gained all the experience she could to build a career in marketing.
Throw in her childhood passion to be a fashion designer - and you get the perfect set-up for a successful clothing brand. The Lounge Shop started as a passion project for Sarah. At that point in her career, it is 2020 and she had been working as a wedding coordinator during the pandemic. With all the stress of COVID regulations for weddings, Sarah decided it was time to take a staycation. With a whole week off, she decided to test out this idea to make a few Buffalo sweatshirts. After choosing fonts and pressing the first run, The Lounge Shop is born. In less than three years, Sarah's brand has exploded in popularity and even has a thriving brick & mortar home in the Larkin District.
Today, The Lounge Shop provides the perfect mix of aesthetically pleasing design with comfy silhouettes. What's next for Sarah you may ask? Tune in to hear it all.
