It's the most wonderful time of the cycling year. The Tour de France is upon us once again, and that means brands will try to use the iconic race to sell you anything and everything. This week the Chumps look at 2 of the more ridiculous marketing stunts we have seen. One is ridiculously priced, and one is just, well, ridiculous on its own. Listen in, and the Chumps will let you know if you can believe the hype.
