Episode 14 continues the conversation on how to become a running coach. If you haven't already, listen to episode 12 for a discussion on certification and education. This episode focuses on the business side of run coaching - how do you actually get and keep clients? Laura and Amanda draw from their collective 18+ years of coaching experience to share their best tips.
Topics discussed include:
- Marketing tips for running coaches, including the power of testimonials
- Why you should start charging coaching clients from the start
- Different formats of coaching: in-person vs. virtual, individual vs. group
- Being a coach on your own vs. joining a larger coaching team
- The onboarding process: Waivers, collecting payments, client intake forms, initial consult calls
- What our days actually look like
- How to find coaching clients
- Measuring client success
