Loan Expertise Niches include Loan Programs, Loan Guidelines, and Loan Products. This kind of content highlights your superpowers, expertise, and experience.
A Niche Loan Program is a loan program that is unavailable to all consumers under all circumstances. Examples of Niche Loan Programs are:
- VA Loans
- USDA Loans
- Reverse Mortgages
- Rehab or Construction Loans
- Non-QM Loans
A Niche Loan Guideline example might be income guidelines for traveling nurses or qualifying for a mortgage with income-based student loans.
A Niche Loan Product example would be the affordable-lending products that recently had all LLPA's removed:
- Fannie Mae HomeReady
- Fannie Mae Standard 97
- Freddie Mac HomeOne
- Freddie Mac Home Possible
If you've got special chops for specific loan programs, guidelines or products, then you have exactly what you need to create a consistent, inbound stream of business around the loans you love.
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