A Demographic Niche helps you focus your content on the clients you consider your "favorite" people to help.
Whether you consciously know it or not, you have patterns of specific clients, loans, guidelines, or other factors that you specialize in and enjoy doing.
Creating content about your favorite clients will deliver high intent, high trust engagement with the kind of client you like to work with.
Content marketing allows you to attract exactly what you create content about. This episode covers Demographic Niches.
I'm going to give you three examples (sometimes more) for each of the following Demographic Niche categories:
- Employment / Employer
- Life Events / Economic
- Generation Specific
- Interests / Hobbies
Attracting and working with your favorite clients is a by-product of you sharing your experience and expertise around solving the specific qualifying challenges of a demographic of online consumers.
When you can make a personal connection with your client, the entire process is more enjoyable for you and your client.
My goal with this episode is to either show you how you can do more of the business you love most or to help you realize the incredible opportunity around creating content about your favorite clients.
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