Hyper Local Marketing is all about owning all content about every aspect of your community...at least as much as humanly possible.
Consider this thought experiment: What would your business look like if you run it like you were running for Mayor of your community?
This question puts a whole new spin on prospecting. Shaking hands and kissing babies is nothing more than building a prospecting database.
Creating content about the community reminds your "constituents" who you are and that you care about the community.
Using your content marketing chops to promote transactional partners, local business owners, and your favorite reasons for living in your community will position you as the most famous person in town, online, at least!
Local marketing is 80% community and 20% business. If you live and work in a small community, do some local Google and YouTube searches to see who you're running against for the online Mayor of your community!
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