Telling past client success stories is the easiest and quickest way to start your content marketing strategy.
The great thing about past client stories is that you can put yourself back in the time and place where you overcame this challenge or that challenge with a closed loan at the end of the journey.
When sharing past client stories, you show viewers that you've done this before.
"This isn't my first rodeo. I can solve your problem too."
This strategy is not limited to closed loans either. If you have borrowers that made a fatal mistake during the process, or property or title issues killed a deal, these are great stories to tell.
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