In this YouTube video, we explore the world of artificial intelligence and how it's revolutionizing the mortgage industry's marketing efforts.
We delve into the specifics of one of the most interactive and interesting AI-powered copywriting tools out there, ChatGPT.
This tool is optimized for dialogue and trained to interact with you in a conversational manner, making it possible to remember past questions and build on them for deeper insights.
We explain how this tool is essentially an interactive search engine that compiles existing data to create smart algorithms that optimize language models.
While primarily used for copywriting, we also explore some fun questions we asked ChatGPT and what we learned from them. Lazy marketers will try to use these tools to create copy out of nothing...and it will be bland, generic, and uninspiring.
Savvy marketers will use tools like ChatGPT in their mortgage marketing to craft more clever headlines, repurpose and rewrite content, and, most importantly, force you to ask better questions.
In this experiment, I ask ChatGPT to do the following things:
The results were pretty astounding. I'm excited about the time this tool will save. I'm excited about the creativity that it inspires. I'm a fan of using this powerful tool responsibly.
Have you played with ChatGPT yet in your mortgage marketing? If so I would love to hear your ideas and results! Let's chat about it?
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