Roberta Ravella is a friend and marketing strategist who understands the power of story selling to earn trust.
This was a great conversation because we explored some simple but profound truths about the differences between advertising and marketing, educating and selling, and the importance of using stories to bridge the trust gap between online consumers and your inbox.
If you stick around to the end of the conversation, Roberta makes a very generous offer of her time and talent, no cost, no catch.
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