A perfect offer needs a guarantee.
I do not care what you sell, you need a strong guarantee.
A guarantee will reverse the risk that a stranger will take by investing their money on your product or business.
A guarantee is part of a great customer experience.
And, yes...
Some people will take advantage.
This is just part of the statistic.
But a strong guarantee will:
1. Show confidence to the value of your product
2. Convert WAY more clients than the ones that will take advantage or simply won't like your product.
Always offer a guarantee.
But how you know it is a strong one you ask?
When you offer it, you must feel uncomfortable doing so.
I guarantee you...you need a guarantee!
