Today, I was reminded of the power of niching down. 💡🎯
I just finished designing a course for Amy, a client of mine. 📚✍️
She is taking her professional experience and teaching social media marketing, email marketing, lead generation, and paid advertising to her own people, farmers and ranchers who produce their own meat. 🌾🐄💻
If Amy tried to sell all these concepts to a generic crowd like small business owners, she would most likely fail since there are professionals with high brand recognition who have already conquered the space. 🚫👥
But she is now addressing a smaller audience, and this is why she will kill it and dominate it. 🎯🔝
After she does conquer her niche, she can go a step up and try to conquer a more expansive space than this one. 🌍📈
In our times, where so much information is available, you need to be laser-targeted to whom you talk to. 🔍🗣️
Your niche description has to be a “long tail” keyword. 📊🔑
Do not address small business owners.
Instead, address small business owners without employees and less than £50K revenue annually. 🏢💰
Even better, address X business owners without employees and less than £50K revenue annually. Where X = hairdressers, make-up artists, car mechanics etc. 💇♀️💄🛠️
That’s it for today,
See you tomorrow! 👋🌞
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