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If you’ve been in business for a minute you know that owning your own content is vitally important to the long-term health of your business. Social media is just borrowed land that can be taken from you for any reason. Don’t get me wrong, social media is important for promoting your business nowadays, but it is not the saving grace that some people make it out to be. Owning your own content online is far superior. So where do you even own your own content? You own your content in your email marketing, your podcast, and your website.
In today’s episode, I’ll talk about the latter. Having a strong online presence is essential for any business owner, but especially for service providers. Your website is often the first point of contact with potential clients, and it can make or break their decision to work with you. Websites give your business immediate credibility with potential clients, a place to host your marketing content such as blog posts, videos, podcasts, photo galleries, and more, as well as a place for clients to securely book appointments and pay invoices with you. There’s really no downside to owning your own website unless you simply don’t manage it well. A website can be your most valuable asset or it can be the thing that turns potential clients away from you. I want your website to be a valuable asset to your business so today I’m going to cover 7 mistakes I constantly see business owners making on their websites. Hopefully, you aren’t making these mistakes, but if you are, I’ll give you some tips to correct them quickly. Alright, you ready to dive in? Let’s go!
Mentioned Resources
Google Indexing
Custom Showit website design information
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