In this video, I share my experience of going to a car dealership with my wife and how the sales team's approach could be applied to the firearms industry. The dealership, H Gregg, captured our information for marketing purposes, and the sales rep introduced himself to our entire family. He then showed us a presentation on hassle-free pricing, the unique inspection process, and interior/exterior protection, using credibility statements to build trust. The dealership successfully positioned themselves as an authority in the market. However, the vehicles were not cleaned, leading us to lose interest. The key takeaway is strategic positioning, which can help firearms instructors grow their business. It can be based on exclusivity, price, urgency/scarcity, the deliverable, or a risk reversal, and can differentiate a business from its competitors.
Ryan G. Thomas
Co-Founder of Warrior Cloud
https://warriorcloud.io/
