Summary
In this conversation, Deanna Read, a digital marketing strategist, shares her insights on the evolution of marketing, emphasizing the shift from traditional B2B/B2C models to a more human-centric B2I approach. She discusses the importance of building authentic relationships with customers, the need for ethical marketing practices, and the role of community in supporting marketers. Deanna also highlights the significance of personal branding and the integration of AI in marketing strategies, encouraging listeners to challenge themselves and embrace their unique journeys in the marketing landscape.
Who is our guest?
Deanna Read is a digital marketing strategist and expert in B2I (Business to Individual) marketing. With a passion for integrating AI into marketing, she focuses on creating deeper, more meaningful connections between brands and their audiences. Deanna is a thought leader in relationship-based marketing and is currently pursuing a doctorate in Strategic Marketing.
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