How LL Cool J Finessed The Gap To Promote Fubu
Is This The Ultimate Finesse? 😂
LL Cool J finessed the Gap using what came naturally to him.
Black culture is the #1 currency in the world.
Music.
Language.
Fashion.
Food.
Whatever we do, goes viral.
And it makes other people rich.
LL Cool J (@llcoolj) had an understanding of this during his time with Def Jam.
@kangol made a lot of money off the backs of LL Cool J and hip-hop culture.
Daymond John (@thesharkdaymond) founded Fubu, particularly for this reason.
For us, by us.
The Gap wanted to access black culture.
LL Cool J made them pay a premium price for it.
A price that set up Fubu to do $350M in sales.
Watch this entire video to see how LL Cool J finessed the Gap to promote Fubu for free and how you can apply it to your business.
Did you wear @fubu?
What growth hacks have you successfully executed in your industry?
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Get Your Free Ebook: “How To Get 1 Million Streams On Spotify” by clicking the link below. It's FREE.
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Song: “Bout That” by Dorian
Spotify - https://open.spotify.com/track/5eWkYI2Kx6OW5YSAwHviDf?si=8eXfY6dYS7eaRnWv-kHYBw
Apple Music - https://music.apple.com/us/album/bout-that/1523054326?i=1523054330
Watch the full video on YouTube:
https://youtu.be/O2Cc3cSKGN0
