Why Jay-Z & DMX Are The Reason Rappers Tour Today
Here at Group 82 Music, we celebrate the greats.
Jay-Z and DMX impact can not be measured.
Today.
But this wasn’t always the case.
Music promotion for rappers wasn’t always this easy.
Most 90s rappers had to know how to build a music brand on their own and that didn’t include massive arena tours.
That’s why the Hard Knock Life Tour with Jay-Z and DMX shocked everyone when it became one of the biggest rap tours ever.
The “Jay Z DMX hard knock life tour” was talked about nonstop when I was in high school and looking back at it, I wish I would’ve went.
The historical significance of Jay-Z and DMX touring together at that time needs to be understood by anyone who wants to understand music marketing.
Listen to the entire episode and pay homage to the greats.
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Spotify - https://open.spotify.com/track/40shvmSnw0zsfgD3KqBq2n?si=iP-gI6q5QTGzWr3G70Nciw
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Watch the full video on YouTube: https://youtu.be/XZMfMEVyZtM
