(0:00) Intro to Mark Satterfield (Executive, Entrepreneur, Author, Business Coach)
(2:54) How he got his start in Marketing at Pepsi and Kraft
(18:18) Targeting the Affluent Market
(29:12) Getting through the clutter and breaking through to the tribe
(34:15) The importance of sharing yourself and making your offer radically different
(40:25) Connecting with Potential Clients, and remembering: people buy from people.
(52:14) Generally speaking, people equate value with price.
#affluentmarketing #sales #authenticity #sellyourself #AffiliateMarketing
Mentioned on the Pod:
(00:56) Satterfield, Mark “Affluent Marketing Blueprint” https://a.co/d/d1MboxP
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More about Mark:
For the past 30 years, Mark Satterfield has worked with clients in over 2 dozen different industries on how to attract more wealthy clients. He is the author of 9 books, including his most recent, The Affluent Marketing Blueprint which went to #2 on Amazon. Prior to starting his marketing advice business, Mark held executive positions at PepsiCo and Kraft Foods.
Mark Satterfield is an accomplished author, marketing strategist, and business coach who has helped thousands of entrepreneurs and professionals grow their businesses. He is widely recognized for his expertise in affluent marketing and has authored several highly acclaimed books in this field, including "Affluent Marketing: Strategies for Marketing to the Affluent," and "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business."
Mark held executive positions at PepsiCo and Kraft Foods but soon realized his true passion was helping businesses to grow. He left his corporate positions to start his own consulting firm, Gentle Rain Marketing, which specializes in developing effective marketing strategies for businesses targeting affluent consumers. Over the years, he has worked with clients in a wide range of industries, including financial services, real estate, health care, and luxury goods.
In "Affluent Marketing," Mark offers a comprehensive guide to understanding and marketing to affluent consumers, who make up a significant portion of the consumer market. He shares his proven strategies for developing compelling marketing messages, creating a strong brand identity, and targeting the right audience to increase sales and grow profits.
In "The One Week Marketing Plan," Mark provides a practical, step-by-step guide for busy entrepreneurs who want to quickly and effectively market their businesses. He offers a "set it and forget it" approach, which allows business owners to create a marketing plan that runs on autopilot, freeing up their time and energy to focus on other aspects of their business.
Mark is a sought-after speaker and has presented at conferences and events around the world. He is also a frequent contributor to leading business publications, including Forbes, Entrepreneur, and Inc. Magazine. He continues to help businesses of all sizes and industries achieve their growth objectives through his consulting work and books
You can find Mark at:
X (aka Twitter): @SatterfieldMark
Instagram: @gentlerainman
Website: https://www.getwealthyclients.com/
LinkedIn: https://www.linkedin.com/pulse/dumb-ass-marketing-mark-satterfield/
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