(0:00) Intro to Mike Crowson
(5:45) Benefits of subscription model
(11:31) Text messaging for clients and how to best use it
(17:00) Understanding the psychology behind people joining groups
(26:09) Power of video
(28:27) Discount mentality hurts sales
(36:07) The importance of “niching down”
(51:24) E-comm practices for marketing
(1:12:33) Conclusion and takeaways
Mike Crowson can be found on IG at Mike_Crowson, check out his companies at IG CoffeeOverCardio and IG Arfunnel.io
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