(0:00) Intro to Cinthia Martinez (Owner/Creator of Latina Lifters, Mexican immigrant, makeup artist, content creator, small business owner, designer, Heritage keeper, mom, and #FUERTEAF)
(5:29) Her journey that brought her to Latina Lifters
(9:16) Being cultural “enough” for your family
(14:37) Strong girls need to eat
(20:26) Spreading the messages we didn’t get growing up
(22:51) Cinthia talks about cultural foods and how she fits them into her lifestyle
(32:11) The importance of variety, cooking, and keeping your cultural influences in your diet to make your daily diet enjoyable and lasting
(38:34) The challenge and gifts of a second language
(49:34) Fitness and nutrition love languages
(57:29) Running Latina Lifters apparel company
(1:09:11) The toxicity of the “non-stop work” culture
(1:15:42) Small businesses working together
(1:19:39) Conclusion and wrap-up
Mentioned on the Pod:
(7:26) Cinthia would like to shout out her therapist to anyone in Vegas area who is in need: Michelle P. Flores, https://www.tapsnv.com
(20:53) Jay Cutler https://www.instagram.com/jaycutler/
(36:55) Andrew Prodigalidad of The Good Life meal prep (Vegas peeps: Use code TMPC15 for 15% off!). Check out his Macro Perspective episode here!
(41:01) Arce, Julissa “You Sound Like a White Girl: The Case for Rejecting Assimilation” https://a.co/d/99XoY44
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More about Guest:
Meet Cinthia Martinez, the founder and creator of Latina Lifters. She was born and raised in Sinaloa, Mexico. Growing up as a Latina, she faced societal expectations that dictated she should adhere to traditional gender roles, where femininity was emphasized, and sports were considered mainly for men. The idea of going to gyms was off-limits, and there was a constant pressure to conform to the appearance of the idealized novela actresses; any deviation from this norm would lead to strong criticism.
During her teenage years, Cinthia struggled to fit in, and by the age of 12, she began experiencing body dysmorphia. She realized that her body did not match the stereotype of a Latina with a small waist and big hips, the so-called "perfect body." This realization persisted until her mid-20s when she stumbled upon weightlifting. Through weightlifting, she experienced a profound transformation - it was no longer about the weight on her body, but rather the weight she could lift in the gym. Lifting empowered her and made her feel strong and invincible!
While attending her gym, Cinthia had the opportunity to connect with other Latinas who had faced similar struggles. This experience highlighted the lack of representation of Latinas in the fitness community, leading her to take action.
With a passion to create a brand and community that celebrated Latina strength, Cinthia founded "Latina Lifters." Over the 3 years since it’s creation, she has built a community of over 40,000 amazing people. Latina Lifters aims to show the world that Latinas are beautiful, can cherish and honor their heritage while following their own rules, and most of all…are #FUERTEAF!
Latina Lifter’s August drop is August 18th! Check out https://latinalifters.com/ to see what Cinthia and her team has in store for you!
You can find Cinthia/Latina Lifters at:
https://www.instagram.com/sinthiam13/ (Personal IG)
https://www.instagram.com/latinalifters/
https://www.facebook.com/latinalifters
https://www.tiktok.com/@latinalifters
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The Macro Perspective is a podcast dedicated to all things health and fitness...whether it be fitness, nutrition, sex, success, and more. Join us for daily recipes, life hacks, workouts, and fascinating interviews with people who are doing big things. You can find us here on Spotify, along with YouTube, and Instagram @themacropod.
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For 10% off at Flux Footwear, use coupon code TMPP10
Vegas People: For 15% off at The Good Life meal prep , use coupon code TMPC15
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