Why did Coke change its formula for 77 days in 1985? What did it taste like? And why did it fail?
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Sources:
Allen, Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-known Product in the World. HarperBusiness, 1994. Internet Archive.
Greene, Nick. “What Was Coke II?” Mental Floss, 29 July 2014, https://www.mentalfloss.com/article/58033/what-was-coke-ii.
Pendergrast, Mark. For God, Country, and Coca-Cola. Basic Books, 2013. Internet Archive.
Rossen, Jake. “New Coke is Making a Comeback Thanks to Stranger Things.” Mental Floss, 21 May 2019, https://www.mentalfloss.com/article/583577/new-coke-comeback-with-stranger-things.
