Levi’s would like you to know that denim is definitely not cool. Not rebellious. And you can even wear it as a tuxedo for formal occasions!
Sources:
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“History of Denim & the Origin of Jeans.” Hawthorn, https://www.hawthornintl.com/history-of-denim.
Montanez, Marlene. “The History of Jeans: A Detailed Look at Denim Over the Decades.” Byrdie, 14 August 2024, https://www.byrdie.com/the-history-of-jeans-2040397.
Reily, Emily. “The Surprising Origins of 9 Jean Trends.” Mental Floss, 1 January 2024, https://www.mentalfloss.com/article/547410/origins-jean-denim-trends.
Rossen, Jake. “A Brief History of JNCO Jeans.” Mental Floss, 12 February 2024, https://www.mentalfloss.com/article/648359/jnco-jeans-history.
Stromberg, Joseph. “The Origin of Blue Jeans | Smithsonian.” Smithsonian Magazine, 26 September 2011, https://www.smithsonianmag.com/smithsonian-institution/the-origin-of-blue-jeans-89612175/.
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