This week Marcus and Sam discuss the use of black and white photography.
Marcus did a poll on LinkedIn and found that (from the sample of people who responded) people preferred colour for a head shot, but like black and white photography in their homes.
William Eggleston a famous photographer did an exhibition in
the Museum of modern art, New York in the mid 1970s and he used colour. At the time the critics said his use of colour was “vulgar”.
Marcus thinks that using actual film, black and white film, and developing it yourself will expand your understanding of black and white photography. Now the software we use for photography still uses many of the terms that come from those original dark room techniques. And they will make more sense once you have experienced developing actual film. There are photography clubs all over the country that have dark rooms you will be able to use.
Marcus also think photography books are also a great way to learn about black and white photography. Also go and look at photographic
exhibitions and how those photographers use black and white photography.
Sam and Marcus then talk about the use of black and white
commercially. Black and white is great for headshots. Also, for some businesses black and white can really match their brand. Some brands need some bright colours, but for others black and white can work really well for their brand. Barbara Kruger is a famous photographer who used
red text against black and white photography which was a great look and could work really well for a brand.
At weddings black and white can be used. It’s used often when the weather is bad as it helps deal with poor light. But black and white can also be used for effect on any wedding. But as the shots will be digital these can be made black and white after the event.
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