This week Sam and Marcus talk to Gemma Griffiths.
Gemma is a branding and family photographer based in South Wales. She has 16 years experience in the industry. She offers bespoke personal branding shoots, headshot shoots and family photoshoots in lots of fabulous locations around South Wales. Gemma also offers photography training for beginners and professional photographers too. You can
book a one to one training session or join one of her group workshops
We take Gemma back to the start of her career when she started, as a travel photographer. She then switched into portraits and weddings. after taking some photography courses. It’s a full time job for her and now focusses her attention on branding photography.
Gemma was drawn to working with businesses due to the flexibility and more creative approach. Her practice has grown organically even during the Covid crisis. Generally working with solopreneurs she showcases
services and products and really gets across the USP of every business.
Gemma works mainly on location and works closely with the client to build up the direction of the photoshoot she is very ”client led”. Showing personalities of the business owners as well as their skills.
Coming up with the concept is very appealing to Gemma and loves coming up with ideas as well as helping put into vision clients own ideas as well.
Having been one Linkedin for a couple of years Gemma is fascinated by ow her clients and others use photographic imagery on-line. Whether it be for testimonials and quotes, advertise their services and products.
Aiming to deliver 100-150 images per shoot, she encourages her clients to have multiple wardrobe changes to get maximum value. Sam goes on to discuss extra services that can be offered by photographers: banners, reels and so on. For Gemma her clients are quite savvy in doing this
and Marcus does offer extra services to his subscription clients.
Marcus asks how she manages her two different client groups business clients and personal clients. She does this by setting up different social media accounts and splitting up her website accordingly. Linkedin for business and families on Facebook.
As we close the show we discuss camera equipment. Gemma shoots on a mirrorless Sony and usually uses 35mm and 85mm lenses, Lightroom for editing and Photoshop for deeper edits.
