Description

Want to use LinkedIn to find commercial clients but hate the thought of sending spammy sales messages? You're not alone. This week, Sam and Marcus are joined by LinkedIn expert Craig Dean to unpack a clear, ethical, andhighly effective four-pillar strategy to turn connections into paying customers. This is essential marketing for photographers in the digital age.

This episode is packed with useful content, but we've pulled out the three essential takeaways that will most quickly boost your commercial photography business. Stop relying on luck; start implementing a clear planthat converts prospects into paying customers.

Listen to discover:

Three Things You’ll Learn in This Episode

1. The Four Pillars of LinkedIn for Photographers: You'll find out the four core areas of the platform—including profile, content, and comments—that must all work together to make your direct messaging actually convert.
2. How to Craft the Perfect First Message: Learn the simple psychological technique to build instant rapport with a busy prospect, ensuring they feel noticed and are compelled to reply to your invitation for commercial photography work.
3. The Power of Opinion Content: Discover why sharing a strong, unique perspective on a topic—even if it's controversial—is essential for positioning yourself as a thought leader and attracting clients who truly value your commercial photography.