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Next week Sam will guide us through the journey of setting up a subscription service. He'll talk about the why, the how, and the marketing. Marcus and Sam will explain how it has worked for them in their business and how it can work for you.

Subscriptions are a great way of getting regular income.That means every month you know you have a certain amount that will land in your bank account, without fail, before you've lifted a finger. They ensure that you are constantly in your client’s mind, which is great for getting referrals. Subscription services are not that common in the photography industry, which means setting one up will make you stand out from the crowd.

From a client's point of view, subscriptions are a great way to make ensure their images are seasonal or topical. As a photographer you get to know your
clients well and what they need. We discuss the practicalities of running a subscription service. Go Cardless is a nice simple way to setup direct debits. ⁠https://gocardless.com/⁠

News of the day, the Gen Z Shake, it's a thing!

⁠https://petapixel.com/2023/03/23/the-gen-z-shake-is-the-telltale-way-young-people-film-videos/⁠