I used to guard my expertise like Fort Knox – terrified that sharing my best ideas would make me worthless and let competitors steal my secret sauce. But here's the truth: while I was playing it safe and staying invisible, my prospects were already 57% through their buying journey before they'd even consider talking to me. They were desperately searching for the very insights I was hoarding, and when they couldn't find me, they found someone else who wasn't afraid to show up. I discovered that in today's AI-saturated world where ideas are literally free, the real money isn't in gatekeeping information – it's in being the expert who can actually apply those ideas in context, and the only way prospects will trust you with that expensive work is if you first prove your value through generous, strategic sharing.
Show Notes:
- The gatekeeping trap: Why most consultants are sabotaging their own success by hoarding their expertise instead of sharing it strategically
- The "free vs. expensive" pricing model: David C. Baker's game-changing approach that separates ideas (free) from application (expensive) – and why this distinction will transform your business
- 57% invisible problem: The shocking statistic about B2B buyers that explains why your prospects have already made up their minds before they'll even talk to you
- Ideas are cheap, execution is everything: Why giving away your frameworks actually protects you from competitors instead of helping them
- The AI democratization effect: How artificial intelligence has made ideas worthless and why that's actually great news for smart consultants
- Strategic sharing formula: The exact framework for deciding what to share publicly vs. what to keep for paying clients
- Power Positioning workshop case study: Real example of how giving away an entire framework on a weekly basis actually drives more high-value business
- Trust-building through teaching: Why prospects need to see your thinking process before they'll pay for your implementation
- The visibility tax: The hidden cost of not sharing your expertise and how it's keeping you invisible to your ideal clients
