I've been watching consultants panic as seasoned C-suite executives flood the market, convinced they can't compete with decades of boardroom experience. But here's the truth: you're playing the wrong game entirely. While you're busy comparing resumes like you're applying for a corporate job, these "superior" competitors are making a fatal mistake that's about to hand you every deal on a silver platter. In this episode, I reveal why the best product rarely wins in any market, and exactly how to position yourself so that all that executive experience becomes completely irrelevant to your prospects.
Show Notes:
- Why the flood of unemployed executives entering consulting isn't the threat you think it is
- The critical difference between corporate success and consulting success that most C-suite consultants miss
- How to stop thinking like a job applicant and start thinking like a market specialist
- Why generalist experience becomes a liability when clients need specific problem-solvers
- The positioning strategy that makes decades of boardroom experience irrelevant to your prospects
- Real examples of how "inferior" consultants consistently outperform seasoned executives
- The marketing advantage that trumps experience every single time
- How to leverage your "disadvantage" into your biggest competitive moat
